You have both a plan and have created a website. Now it’s time to get that plan in action. No one will know that your site exists if you don’t start marketing it. Traditional methods do not always work to our advantage. Those methods include printing the website address on business cards, flyers, and postcards. We are now in an age of digital marketing and social media communication and if you want your site to be utilized and successful you will need to implement some of the many marketing tools. Here are eleven Internet marketing tools to promote your new website.
Usually one of the main obstacles in marketing is time management. We simply do not have enough time in the day to complete all of our intended tasks. If you have several social media accounts you’re already on the right track. However, keeping up with monitoring those sites can be a daunting task. Buffer is a site that aims to make this all easier. You’re able to schedule all of your social media marketing within one platform and you can schedule ahead of time. The service is designed to automatically post your content on each of the sites that you register within your account. With this service you can connect and schedule up to 10 posts for each network. You can also schedule 3 posts per day for up to a week in advance. The best part about using Buffer is, it’s absolutely free.
Tweriod is an app that has the ability to analyze your Twitter posts, follows, and followers to calculate when would be best times for you to tweet. This will predict peak times and show you how to gain more exposure, retweets, and replies. This site is compatible with Buffer.
This is a great tool to use if you manage several social media networks for multiple clients or for multiple projects. You can pre-schedule your posts for specified dates and times, preview how they will look beforehand, and allow them to post on multiple streams. HootSuite’s platform allows you to see all the posts on every network in an impressively visual format. With HootSuite you can track your campaign analytics regularly and report the success of each campaign in real time.
TweetDeck is for the person who only uses Facebook and Twitter. It allows you manage your Twitter and Facebook accounts all within one dashboard. It has a plugin that works on your computer or tablet screen that pops up when a post goes live. This allows you to see exactly when your updates are occurring.
5. Google Analytics
This phenomenal system is multinational and indispensable. If you want to track exactly what is going on with your site, who is using it, and from what part of the world, Google Analytics is what you need to use. It is structured for monitoring and analyzing website traffic. It shows real time traffic and shows you where that traffic is coming from. The analytic graph is very useful for visual people. You can see spikes for when your website traffic increases and decreases. There’s a specific advantage to this. If you have a specific advertisement that is posted in any way, you can determine whether or not that ad is working within a glance. This will allow you to restructure your marketing tactics effectively.
Canva is an online image editing software. It is presented as the best alternative to using the high-priced Photoshop software. They boast that there are currently over 2 million people that are using Canva to design images for websites, social media content, and blog posts. This software has built in templates that allow your online content better compatibility. It has templates that allow you to easily and quickly create images that are rectangular for Twitter, tall for Pinterest and square for Instagram.
7. Open Site Explorer
Open Site Explorer is a great online tool for checking your Search engine optimization statistics. It follows your domain and searches for links and backlinks to your site. The site automatically checks to see how many links you have active and the sources. There is a free version which gives you 3 reports per day.
Customer Relationship Management or CRM is important because it helps you manage your current and future clients. Charlie is basically a detailed digital address book. It is a quick way to understand your client base and is designed as a tool to help you prepare for attracting new clients. Charlie shows you your clients’ social media profiles, interests, biographies, and more. It does this by following your calendar, client email database, and checking your to-do list. Their simple platform starts with a simple email address.
Do you have quirky and creative video ideas? Wistia is a great alternative to using Youtube, which is cluttered with unrelated ads. This video player keeps your clients on your page and you can link them to a specific page afterwards. Once you upload your video, you can add a call-to-action button. Wistia then shows you statistics for your video.
10. Blog Topic Generator
Using a blog on your site can be a great tool to keep clients informed as well as entertained. How do you come up with ideas when you are just not in the mood to write? Hubspot’s Blog Topic Generator is a great tool to use. All you have to do is type in a few words describing what you would like to write about and the generator will show several post ideas.
Hemingway is a tool that helps you write clear simple blog posts. Once you paste your content, it will analyze it and highlight the unnecessary adverbs and dense passages.
These Internet marketing tools are no nonsense, detailed, and simple. Check them out and try using these free hacks to increase your traffic to develop your site a contender in your area of business.