Let’s face it, anybody can build a website. Whether it is a business site, or one focused on a particular individual, or whatever other organization wants one, they have a website. However, creating a successful website is another story altogether. Yes these days virtually any person who knows how to follow instructions can design a website. Yet not all of the websites draw people’s attention. That is key! What good is a having a website if nobody pays attention to it? This article will discuss five important factors of creating a website that is successful.
1. Keep it Simple
One critical rule of thumb for website success is to keep it simple and free flowing. Never let your website pages read like encyclopedias. Making it too busy is a designers’ faux pas. Remember you are creating website content, not writing a novel. The overall message on each page ought to be clear and concise. The font style and size should stand out from the background colours of the page. You must also avoid making the user scroll down too far to read all of the contents of the present page.
Another factor in keeping your website simple is to make its menu easy to navigate and virtually self-explanatory. If the menu is too difficult for the user to find his way around he/she will stop using it. Visitors might even wind up on a competitor’s website instead. It is also a good idea to put all company contact details in a prominent place that can be accessed from the menu.
2. Plan Your Website
Although we just discussed keeping things simple a key factor in website success is to thoroughly plan it out. Jot down everything you want to accomplish and all of the goals you have in mind for it. Do not leave anything out.
After you finish your outline it is time to get more specific. Create a complete plan for your company’s website. In that plan write out every detail. Include things like how you want the site to look, what to say on each page, who your targeted audience will be, and anything else you can think of. Again, do not leave out any details. Also be sure to gather together the company logo and all images you wish to incorporate into your website. Make certain all images are in a format that your website designing program will accept such as jpg or gif.
3. Keep Information Current and Factual
No matter how wonderful your website looks, if is information is outdated, it will lose all credibility. Likewise, make certain all details are factual. From the point of view of prospective clients there is nothing worse than a website with information that is false or updated. If necessary do some research on anything you say where the details are questionable. If you have doubts about anything you want to include and you cannot verify it, then omit it altogether.
Another must to avoid on your site is too general. Instead opt for statements that explain why your business is unique. Why should someone choose your company over your leading competitors? However, remember to keep a positive spin on anything that is said. Never publicly trash your competitors. Statements of a negative nature would only serve to have a detrimental effect on your company.
4. Design an Attractive Home Page
Remember the home page of any website is the very first thing people will see. As we discussed earlier you should keep it simple; however, it must also be attractive. Select an image that is pleasing to the human eye. Choose words that will make the user want to view the rest of your site. Never include anything that is controversial or offensive to people.
With your home page you want to convey a positive message that will genuinely touch people. Utilize images and banners that will prompt people to continue onto more concrete details. Use some links and call to action buttons. Your goal here is to make the viewer want to explore the rest of your website. Think about what attracts you to other websites, then incorporate some of those aspects into yours. Make your home page memorable.
5. Have a Strong Google Presence
Whether or not you like them, the fact remains that Google is the king of search engines. Yes others exist, but how many people really use them? Nowadays when somebody wants to find out something on the Internet they “Google it.” With that in mind your website ought to be specifically designed to have a strong presence on there.
Make sure your website is search engine optimization (SEO) friendly. Take a hard look on Google and examine which websites are featured prominently on there. Then create your site accordingly. Doing this will catapult your company’s website into the public eye and ensure it is successful.