The #1 Reason You Should Use Google Analytics

google analytics benefits

Many people fail to recognize the benefit that Google Analytics can bring. If you don’t understand how it can impact your company, it just seems like another step you don’t really need to take. But if you look at the success of companies that use Google Analytics compared to those that don’t, you’ll probably find that those that understand what Google Analytics can do are meeting all their goals, connecting with their customers and clients, and finding that their marketing strategies are getting much higher returns. Continue reading

5 Unique Ways To Get Return Visitors To Your Website

return visitors

It doesn’t matter how you got the traffic to your door, if you can’t figure out how to keep it returning. Return visitors are not only what makes a website come alive with comments and shares, but it also directly impacts your bottom line. If you can help your visitors create a habit to check your website regularly, you not only increase engagement, but it will also increase your conversion rate from repeat buyers. Understand the psychology of creating a habit with some “triggers” to keep them coming back again and again. Continue reading

Top 5 Reasons You Should Add Video To Your Website

add video to website

Video is becoming more popular with businesses each day as the preferred method of communicating with their prospects. The transition may be a little off-putting to you if you’re used to posting text-based information to your business website. The nervousness is understandable, but you need to know that videos are not your enemies. Oftentimes, videos and texts go hand in hand. There is a time and place for both. Consider the five following reasons that a video would be an invaluable addition to your website. Continue reading

11 Internet Marketing Tools To Promote Your New Website

internet marketing tools

You have both a plan and have created a website. Now it’s time to get that plan in action. No one will know that your site exists if you don’t start marketing it. Traditional methods do not always work to our advantage. Those methods include printing the website address on business cards, flyers, and postcards. We are now in an age of digital marketing and social media communication and if you want your site to be utilized and successful you will need to implement some of the many marketing tools. Here are eleven Internet marketing tools to promote your new website. Continue reading

5 Best Tips For Getting Customer Testimonials For Your Website

customer testimonials

Testimonials help a business owner build his/her reputation, improve brand recognition and increase in-store and online traffic and sales. They offer the same benefits as traditional word-of-mouth referrals that customers give when providing details about their positive experiences to family and friends except that they reach a larger audience in a faster fashion. Online testimonials in the form of written, audio or video quotes, interviews and reviews provide visitors to your website – existing and potential customers alike – with the opportunity to see why others value your business and its products and services. Continue reading