Long Tail Versus Short Tail Keywords – Which Should You Use and Why

long tail vs short tail keywords

Both long tail and short tail keywords can play an essential role in an Internet-based marketing strategy. Businesses that fail to understand the different advantages each option is able to provide are far more likely to find themselves selecting the wrong tool for the job. Learning more about long tail vs short tail keywords, and how different options may be employed in order to optimize site traffic or allow businesses to rank higher in a search return, is often essential. Ensuring online advertising efforts and digital marketing strategies are able to be as effective and successful as possible is not a matter that should be left to chance. Continue reading

7 Smart Tips to Engage your Website’s Less Active Customers

customer engagement strategy

Designing any kind of website, whether it’s a store or just an informational website, must cater to both the easily amused but also the other people who aren’t always so amused. It’s vital that you start knowing how to properly keep your users active. In this article, you’re going discover seven powerful tips for engaging your website’s users, especially your less active users. Continue reading

The Benefits of Adding Social Media Share Buttons to Your Website

social media share buttons

If you create a website with a blog to share, that’s a great place to express your thoughts on topics, opinions on situations, or advice on the best way to get things done. But for many individuals without a blog of their own or business with a blog to share thoughts, sharing other company or personal blog posts give them a way to become part of the conversation.

When a reader finds the information in your website blog worthy of a share, you need to make it as simple as possible for them to pass the information along to their friends, family, and followers. The best way to do this is by adding social media share buttons to your site. Continue reading