Website Marketing

Many people fail to recognize the benefit that Google Analytics can bring. If you don’t understand how it can impact your company, it just seems like another step you don’t really need to take. But if you look at the success of companies that use Google Analytics compared to those that don’t, you’ll probably find […]

It doesn’t matter how you got the traffic to your door, if you can’t figure out how to keep it returning. Return visitors are not only what makes a website come alive with comments and shares, but it also directly impacts your bottom line. If you can help your visitors create a habit to check

Video is becoming more popular with businesses each day as the preferred method of communicating with their prospects. The transition may be a little off-putting to you if you’re used to posting text-based information to your business website. The nervousness is understandable, but you need to know that videos are not your enemies. Oftentimes, videos

You have both a plan and have created a website. Now it’s time to get that plan in action. No one will know that your site exists if you don’t start marketing it. Traditional methods do not always work to our advantage. Those methods include printing the website address on business cards, flyers, and postcards.

Testimonials help a business owner build his/her reputation, improve brand recognition and increase in-store and online traffic and sales. They offer the same benefits as traditional word-of-mouth referrals that customers give when providing details about their positive experiences to family and friends except that they reach a larger audience in a faster fashion. Online testimonials